AVANTGARDEY X UC-II

CAltrate

IDEATION・Art Direction・VIDEOGRAPHY・GRAPHIC DESIGN


Caltrate invites Avantgardey, the global icon of a dance group from Japan to collaborate with their product UC-II Collagen which helps to protect, repair and regrow the joint cartilage.

The campaign focuses on showing the amazement of the dance group with their stunning yet powerful dance moves with strong bones and muscles to support which reminds the audience to maintain strong bone health by UC-II.



  • Video Director: Liyo

    Photographer: Bob Yeh

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